Thor Global Welcomes New Texas & Oklahoma Dealer: Excel Machinery Ltd

August 20, 2020

NEW DEALER ANNOUNCEMENT – EXCEL MACHINERY LTD


THOR GLOBAL (THOR) is proud to announce the appointment of Excel Machinery Limited (Excel) as a new dealer located out of Amarillo, Texas with three branches in both Texas and Oklahoma. The two US Mid-West states that Excel will be servicing focusing predominantly in the Aggregate, Mining and Industrial market segments.
Founded in 1969, Jake Diel Construction Machinery in Hereford, TX, Excel has diversified its business interests over the years and serves markets both in the United States and internationally. Excel manufactures everything from crushers and portable screening plants to conveyors and electrical control packages. Today, Excel is a 100% employee owned company, employees over 90 people and manufactures out of a 75,000 square feet of combined shop and office space.
Excel was one of the first companies to manufacture portable crushing plants designed to meet the recycling needs of the construction industry and have an established reputation for quality equipment, quick customer response, quick customer response, and practical expertise in rapidly bringing to the market new products and technologies.

Thor has enjoyed a relationship with Excel going back many years of mining focused projects. Excel has executed in Mexico projects which has allowed the Excel team to be in a unique position to offer both Sales and Service based on the experience gained over these projects.

THOR Global is confident that with the appointment of Excel as a specialist dealer in mentioned areas coupled with the existing long term relationships and experience in the Aggregate, Mining and Industrial market segments with its’ in-house design capability, its’ ability to ‘add value’ to a plant with the inclusion of the Thor product line, that it will benefit both organizations in its future endeavors.
THOR is a leading manufacturer of bulk material handling equipment for applications ranging from mining, recycling and aggregate to agriculture, ports & terminals. Founded in 1969, THOR has grown significantly over the years in order to provide innovative solutions with unparalleled service and technology worldwide.
Since its inception, THOR has continuously grown on the back of innovation with in-house structural, mechanical and electrical engineering capability and partnering up with a strong ‘customer centric’ dealer network. The business philosophy of combining this innovative design approach with proven and durable products coupled to a strong dealer partnership network has differentiated THOR over many years.
THOR has been able to prove that with innovation; a standard product can be applied to multiple applications and it is this innovation that differentiates THOR Global in the industry.